Europe’s Cultural Backbone

Wednesday, January 7, 2026

For decades, European power was defined through markets, regulation and industrial capacity. Culture existed alongside that project — respected, supported, but rarely treated as strategic. That distinction has collapsed. In an age of geopolitical tension, platform dominance and accelerating artificial intelligence, culture and media have become infrastructure. They shape trust, legitimacy and collective orientation. Creative Europe sits precisely at that intersection, even if it is seldom described in those terms.

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Altair Media Asia explores the forces shaping Asia’s economic, geopolitical and societal transformations. Through independent analysis and commentary, we examine how markets, technologies, institutions and cultures shape the region’s evolving role in the global order.
📍 Based in The Netherlands – with contributors across Asia.
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